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This volume analyses the multinational enterprise using the example
of the world motor industry. It begins by examining the
multinational enterprise in general, considering its nature, the
economic theory of its behaviour and is effects on the nation
state. It goes on to explore the growth and development of the
multinational motor industry, and then surveys the state of the
motor industry, and the role of multinationals in it, in various
types of economy, using case studies from the UK, USA, Canada,
Australia, Brazil and India.
Originally published in 1959, this book was one of the first to
give a comprehensive view of the motor industry from an economic
standpoint. Although the book concentrates on the UK motor
industry, many references are made to that of the USA and other
leading automobile manufacturers. Among the subjects discussed are
the structure of the British motor industry, the demand for
vehicles, the structure of costs, economies of large-scale
production, the nature of competition and profits and sources of
funds.
Originally published in 1959, this book was one of the first to
give a comprehensive view of the motor industry from an economic
standpoint. Although the book concentrates on the UK motor
industry, many references are made to that of the USA and other
leading automobile manufacturers. Among the subjects discussed are
the structure of the British motor industry, the demand for
vehicles, the structure of costs, economies of large-scale
production, the nature of competition and profits and sources of
funds.
This book analyses the multinational enterprise using the
example of the world motor industry. It begins by examining the
multinational enterprise in general, considering its nature, the
economic theory of its behaviour and is effects on the nation
state. It goes on to explore the growth and development of the
multinational motor industry, and then surveys the state of the
motor industry, and the role of multinationals in it, in various
types of economy, using case studies from the UK, USA, Canada,
Australia, Brazil and India.
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